![]() ![]() In recent years, Yao has broadened TiMi’s reach outside of China. The government has restricted the gaming time of children (due to worries about addiction), slowed approvals of new games, and imposed stricter censorship. Tencent’s grip on China’s vast gaming market is a key strength, but Yao also faces challenges from the country’s increasingly hostile regulatory environment. Yao’s team created Honor of Kings, one of the most successful (and lucrative) mobile games of all time and an ideal advertisement for what Tencent can do: Global publishers now entrust TiMi to create mobile versions of some of their most valuable titles, like Call of Duty: Mobile and Pokémon Unite. Thus, Tencent are banking on collaborating with a known brand and making a big splash with a high profile release like Monster Hunter.Colin Yao is the leader of Tencent’s TiMi Studio Group, the in-house game development arm of the world’s biggest gaming publisher. The Chinese mobile gaming market is forecast to decline for the first time in years, but pulling out entirely likely isn’t an option. Although their expansion overseas would be a part of this, capitalising on an existing, dedicated Chinese mobile gaming audience is a smart move. ![]() Tencent are likely aiming to revitalise their business and looking to the future. However, Monster Hunter Online, an MMORPG for PC in China ran successfully from 2013 to 2019, so it’s unlikely the brand is seen as toxic by either Tencent or the Chinese public as a whole. The Monster Hunter franchise has also faced further difficulty outside of games, with the Monster Hunter movie being pulled from theatres. It may be a big risk for other reasons as well, as Monster Hunter World was previously pulled from sale in China less than a week after listing in 2018, which came as a major blow to Tencent. However, Tencent appears to be banking heavily on Monster Hunter being a major licence that they can bring to the country. A licensing freeze and regulations that are opaque, difficult to manage and predict, have stymied the incredibly large gaming industry in the country. Tencent has faced financial difficulties due to ongoing market problems in China. The in-development game will reproduce the hunting actions that define the Monster Hunter series, and offer players a new game experience unique for mobile devices and phones.” (Capcom) are joining forces on a new mobile game for the iconic Monster Hunter series. The announcement reads, “TiMi Studio Group (TiMi) and Capcom Co., Ltd. The game seems likely to be a global release, with TiMi handling Chinese development and licensing, whilst Capcom handles Asia and worldwide release. However, now they appear to be playing to their strengths in mobile gaming and are banking on a licensing freeze in China being lifted to allow the game to be released. It’s not the first time Tencent has worked alongside Capcom, although they’ve faced difficulties bringing the franchise overseas to China in the past. Yesterday, Tencent-owned studio TiMi announced that they would be collaborating with Japanese company Capcom to produce a mobile game based on their popular “Monster Hunter” franchise. ![]()
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